Gadget Giveaway Gimmick
An intriguing and cost-conscious approach
to the offering of inducements
To start trying to ease back into the blogging
habit, I'll start with a brief item.
A few weeks ago, my junk email included a message from a software company, inviting me to a "technical seminar" (i.e., an all-day sales pitch). Apparently I'm not alone in my lack of enthusiasm for such events, because the organizers decided to tempt potential attendees with the possibility of a significant tangible reward. This is hardly a new idea, but their giveaway had an interesting twist. The invitation included the following paragraph:
And don't forget that we'll be giving away an iPhone from among attendees at each location. You could be our lucky winner!
Or, apparently, you could be their unlucky loser! So if you already have an iPhone, leave it at home.
The company's website and a subsequent email about the seminar lacked the "from among attendees" language. Perhaps this is because the wording was an unfortunate mistake. An alternative hypothesis is that the "from among" language was included in a limited-distribution email, sent only to those selected as the potentially most lucrative customers -- to forewarn them, while not tipping off all the potential donors.
A few weeks ago, my junk email included a message from a software company, inviting me to a "technical seminar" (i.e., an all-day sales pitch). Apparently I'm not alone in my lack of enthusiasm for such events, because the organizers decided to tempt potential attendees with the possibility of a significant tangible reward. This is hardly a new idea, but their giveaway had an interesting twist. The invitation included the following paragraph:
And don't forget that we'll be giving away an iPhone from among attendees at each location. You could be our lucky winner!
Or, apparently, you could be their unlucky loser! So if you already have an iPhone, leave it at home.
The company's website and a subsequent email about the seminar lacked the "from among attendees" language. Perhaps this is because the wording was an unfortunate mistake. An alternative hypothesis is that the "from among" language was included in a limited-distribution email, sent only to those selected as the potentially most lucrative customers -- to forewarn them, while not tipping off all the potential donors.
Posted: Thu - October 18, 2007 at 12:18 PM by email
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Published On: Oct 18, 2007 12:18 PM
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Published On: Oct 18, 2007 12:18 PM